Corporate cultures and global brands

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Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Rothacher, Albrecht
Format:	Electronic eBook
Language:	English
Published:	Hackensack, New Jersey : World Scientific Pub., c2004.
Subjects:	Brand name products > Management > Congresses. Branding (Marketing) > Congresses. Corporate culture > Congresses. Corporate image > Congresses. Competition, International > Congresses. Organisatiecultuur. Merken. Internationale ondernemingen. Corporate identity. Comparative business cultures Global brands Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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