Global Marketing, Global Edition/

For global marketing courses. Three decades of success preparing global marketers Global Marketing offers a compelling, authoritative narrative on marketing in the era of globalization. The authors take an environmental and strategic approach focused on the major dimensions of global business. Analy...

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Detalhes bibliográficos
Main Authors: Keegan, Warren J. (Author), Green, Mark C. (Author)
Formato: Recurso Electrónico Livro
Publicado em: Harlow : Pearson International Content, 2025.
Edição:Eleventh edition
Acesso em linha:https://resolver.vitalsource.com/9781292482750
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