APA (7th ed.) Citation
Keegan, W. J., & Green, M. C. (2025). Global Marketing, Global Edition (Eleventh edition.). Pearson International Content.
Chicago Style (17th ed.) Citation
Keegan, Warren J., and Mark C. Green. Global Marketing, Global Edition. Eleventh edition. Harlow: Pearson International Content, 2025.
MLA (9th ed.) Citation
Keegan, Warren J., and Mark C. Green. Global Marketing, Global Edition. Eleventh edition. Pearson International Content, 2025.
Warning: These citations may not always be 100% accurate.