Global Marketing, Global Edition/
For global marketing courses. Three decades of success preparing global marketers Global Marketing offers a compelling, authoritative narrative on marketing in the era of globalization. The authors take an environmental and strategic approach focused on the major dimensions of global business. Analy...
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| Main Authors: | , |
|---|---|
| Format: | Electronic Book |
| Published: |
Harlow :
Pearson International Content,
2025.
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| Edition: | Eleventh edition |
| Online Access: | https://resolver.vitalsource.com/9781292482750 |
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