Global Marketing, Global Edition/

For global marketing courses. Three decades of success preparing global marketers Global Marketing offers a compelling, authoritative narrative on marketing in the era of globalization. The authors take an environmental and strategic approach focused on the major dimensions of global business. Analy...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Keegan, Warren J. (Egilea), Green, Mark C. (Egilea)
Formatua: Baliabide elektronikoa Liburua
Argitaratua: Harlow : Pearson International Content, 2025.
Edizioa:Eleventh edition
Sarrera elektronikoa:https://resolver.vitalsource.com/9781292482750
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!