APA (7th ed.) Citation

Kotler, P. (1983). Principles of marketing (2nd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Principles of Marketing. 2nd ed. London: Prentice-Hall, 1983.

MLA (9th ed.) Citation

Kotler, Philip. Principles of Marketing. 2nd ed. Prentice-Hall, 1983.