Kotler, P. (1983). Principles of marketing (2nd ed.). Prentice-Hall.
Citación estilo ChicagoKotler, Philip. Principles of Marketing. 2nd ed. London: Prentice-Hall, 1983.
Cita MLAKotler, Philip. Principles of Marketing. 2nd ed. Prentice-Hall, 1983.
Warning: These citations may not always be 100% accurate.