Citazione Stile APA (7a Edizione)

Kotler, P. (1983). Principles of marketing (2nd ed.). Prentice-Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip. Principles of Marketing. 2nd ed. London: Prentice-Hall, 1983.

Citatione MLA (9a ed.)

Kotler, Philip. Principles of Marketing. 2nd ed. Prentice-Hall, 1983.