Cita APA (7th ed.)

Kotler, P. (1983). Principles of marketing (2nd ed.). Prentice-Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Principles of Marketing. 2nd ed. London: Prentice-Hall, 1983.

Cita MLA (9th ed.)

Kotler, Philip. Principles of Marketing. 2nd ed. Prentice-Hall, 1983.