Kotler, P. (1983). Principles of marketing (2nd ed.). Prentice-Hall.
Chicagoスタイル(17版)引用形式Kotler, Philip. Principles of Marketing. 2nd ed. London: Prentice-Hall, 1983.
MLA(9版)引用形式Kotler, Philip. Principles of Marketing. 2nd ed. Prentice-Hall, 1983.
警告: この引用は必ずしも正確ではありません.