APA-referens (7:e uppl.)

Kotler, P. (1983). Principles of marketing (2nd ed.). Prentice-Hall.

Chicago-referens (17:e uppl.)

Kotler, Philip. Principles of Marketing. 2nd ed. London: Prentice-Hall, 1983.

MLA-referens (9:e uppl.)

Kotler, Philip. Principles of Marketing. 2nd ed. Prentice-Hall, 1983.