APA (7th ed.) Zitazioa

Kotler, P. (1983). Principles of marketing (2nd ed.). Prentice-Hall.

Chicago Style (17th ed.) Zitazioa

Kotler, Philip. Principles of Marketing. 2nd ed. London: Prentice-Hall, 1983.

MLA (9th ed.) Zitazioa

Kotler, Philip. Principles of Marketing. 2nd ed. Prentice-Hall, 1983.

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