Promotional strategy : managing the marketing communications process /

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Bibliografiska uppgifter
Huvudupphov:	Engel, James F.
Övriga upphov:	Warshaw, Martin R.
Materialtyp:	Bok
Språk:	engelska
Utgiven:	Chicago : IRWIN, c1994.
Upplaga:	8th ed.
Serie:	The Irwin series in marketing
Ämnen:	Adversiting. Marketing. Marketing > Management.
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

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