Promotional strategy : managing the marketing communications process /

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Bibliographic Details
Main Author: Engel, James F.
Other Authors: Warshaw, Martin R.
Format: Book
Language:English
Published: Chicago : IRWIN, c1994.
Edition:8th ed.
Series:The Irwin series in marketing
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Nairobi Campus: Store

Holdings details from Nairobi Campus: Store
Call Number: HF5415.E65 1994
Barcode BK032819 Available Place a Hold