Promotional strategy : managing the marketing communications process /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
IRWIN,
c1994.
|
| Edition: | 8th ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
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| 100 | 1 | |a Engel, James F. | |
| 245 | 1 | 0 | |a Promotional strategy : |b managing the marketing communications process / |c James F. Engel. |
| 250 | |a 8th ed. | ||
| 260 | |a Chicago : |b IRWIN, |c c1994. | ||
| 300 | |a 624 p. | ||
| 440 | 4 | |a The Irwin series in marketing | |
| 650 | 0 | |a Adversiting. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing--Management. | |
| 700 | 1 | |a Warshaw, Martin R. | |
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