Promotional strategy /

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Bibliographic Details
Main Author: Engel, James F.
Other Authors: Wales, Hugh G. (joint author.), Warshaw, Martin R. (joint author.)
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1971.
Edition:Rev. ed.
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Nairobi Campus: Processing Center

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Call Number: PR8469.O7
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