Promotional strategy : managing the marketing communications process /

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Bibliographic Details
Main Author:	Engel, James F.
Other Authors:	Kinnear, Thomas C., 1943- (joint author.), Warshaw, Martin R. (joint author.)
Format:	Book
Language:	English
Published:	Homewood, Ill. : R. D. Irwin, 1979.
Edition:	4th ed.
Subjects:	Advertising. Marketing > Management. Marketing.
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