Promotional strategy : managing the marketing communications process /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R. D. Irwin,
1979.
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| Edition: | 4th ed. |
| Subjects: | |
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| Physical Description: | xiv, 755 p., [2] leaves of plates : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0256021562 |