Engel, J. F., Kinnear, T. C., & Warshaw, M. R. (1979). Promotional strategy: Managing the marketing communications process (4th ed.). R. D. Irwin.
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Dyfyniad Arddull Chicago
Engel, James F., Thomas C. Kinnear, and Martin R. Warshaw. Promotional Strategy: Managing the Marketing Communications Process. 4th ed. Homewood, Ill.: R. D. Irwin, 1979.
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Dyfyniad MLA
Engel, James F., et al. Promotional Strategy: Managing the Marketing Communications Process. 4th ed. R. D. Irwin, 1979.
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Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.