Style de citation APA (7e éd.)
Engel, J. F., Kinnear, T. C., & Warshaw, M. R. (1979). Promotional strategy: Managing the marketing communications process (4th ed.). R. D. Irwin.
Style de citation Chicago (17e éd.)
Engel, James F., Thomas C. Kinnear, et Martin R. Warshaw. Promotional Strategy: Managing the Marketing Communications Process. 4th ed. Homewood, Ill.: R. D. Irwin, 1979.
Style de citation MLA (9e éd.)
Engel, James F., et al. Promotional Strategy: Managing the Marketing Communications Process. 4th ed. R. D. Irwin, 1979.
Attention : ces citations peuvent ne pas être correctes à 100%.