Promotional strategy /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R. D. Irwin,
1971.
|
| Edition: | Rev. ed. |
| Subjects: | |
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| 082 | 0 | |a 658.8/2 |2 19 | |
| 100 | 1 | 0 | |a Engel, James F. |
| 245 | 1 | 0 | |a Promotional strategy / |c [by] James F. Engel, Hugh G. Wales [and] Martin R. Warshaw. |
| 250 | |a Rev. ed. | ||
| 260 | 0 | |a Homewood, Ill. : |b R. D. Irwin, |c 1971. | |
| 300 | |a xiv, 651 p. : |b illus. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | 0 | |a Wales, Hugh G., |e joint author. |
| 700 | 1 | 0 | |a Warshaw, Martin R., |e joint author. |
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