Marketing strategy & competitive positioning /

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Bibliographic Details
Main Author:	Hooley, Graham J.
Other Authors:	Nicoulaud, Brigitte, Piercy, Nigel
Format:	Book
Language:	English
Published:	New York : Pearson Financial Times/Prentice Hall, 2012.
Edition:	5th ed.
Subjects:	Marketing > Management. Target marketing.
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