Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /

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Bibliographic Details
Main Authors:	Smith, Kerry, 1963- (Author), Hanover, Dan, 1973- (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, [2016]
Subjects:	Target marketing. Branding (Marketing) Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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