Marketing strategy & competitive positioning /
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Ētahi atu kaituhi: | , |
| Hōputu: | Pukapuka |
| Reo: | Ingarihi |
| I whakaputaina: |
New York :
Pearson Financial Times/Prentice Hall,
2012.
|
| Putanga: | 5th ed. |
| Ngā marau: | |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
| Whakaahutanga tūemi: | First published in 1993 as Competative positioning: the key to market success. |
|---|---|
| Whakaahuatanga ōkiko: | xv, 578 p : ill ; 27 cm. |
| Rārangi puna kōrero: | Includes bibliographical references (p. [529]-550) and index. |
| ISBN: | 9780273740933 (pbk.) |