Marketing strategy & competitive positioning /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Pearson Financial Times/Prentice Hall,
2012.
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| Edition: | 5th ed. |
| Subjects: | |
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| Item Description: | First published in 1993 as Competative positioning: the key to market success. |
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| Physical Description: | xv, 578 p : ill ; 27 cm. |
| Bibliography: | Includes bibliographical references (p. [529]-550) and index. |
| ISBN: | 9780273740933 (pbk.) |