Marketing strategy & competitive positioning /
Sábháilte in:
| Príomhchruthaitheoir: | |
|---|---|
| Rannpháirtithe: | , |
| Formáid: | LEABHAR |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
New York :
Pearson Financial Times/Prentice Hall,
2012.
|
| Eagrán: | 5th ed. |
| Ábhair: | |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
|
| Cur síos ar an mír: | First published in 1993 as Competative positioning: the key to market success. |
|---|---|
| Cur síos fisiciúil: | xv, 578 p : ill ; 27 cm. |
| Leabharliosta: | Includes bibliographical references (p. [529]-550) and index. |
| ISBN: | 9780273740933 (pbk.) |