Marketing strategy and competitive positioning /

Marketing strategy and competitive positioning /

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Bibliographic Details
Main Author: Hooley, Graham J.
Format: Book
Language:English
Published: Harlow, England : Prentice Hall, c2008.
Edition:4th ed.
Subjects:
Marketing > management.
Target marketing.
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Athi-River Campus: Open Shelves

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Call Number: HF5415.127.H66 2008
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Nairobi Campus: Open Shelves

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Call Number: HF5415.127.H66 2008
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