Hooley, G. J. (2008). Marketing strategy and competitive positioning (4th ed.). Prentice Hall.
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Chicago Style (17th ed.) Citation
Hooley, Graham J. Marketing Strategy and Competitive Positioning. 4th ed. Harlow, England: Prentice Hall, 2008.
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MLA (9th ed.) Citation
Hooley, Graham J. Marketing Strategy and Competitive Positioning. 4th ed. Prentice Hall, 2008.
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Warning: These citations may not always be 100% accurate.