Marketing strategy & competitive positioning /
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| Autor principal: | |
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| Outros Autores: | , |
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
New York :
Pearson Financial Times/Prentice Hall,
2012.
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| Edição: | 5th ed. |
| Assuntos: | |
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