Youthnation : building remarkable brands in a youth-driven culture /

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Bibliographic Details
Main Author:	Britton, Matthew (Author)
Other Authors:	Lucio, Antonio (Author of introduction, etc.)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2015.
Subjects:	Young adult consumers. Marketing. Advertising. Target marketing. Young adults > Attitudes. Young adults > Conduct of life. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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