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Youthnation : building remarkable brands in a youth-driven culture /

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Bibliographic Details
Main Author: Britton, Matthew (Author)
Other Authors: Lucio, Antonio (Author of introduction, etc.)
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2015.
Subjects:
Young adult consumers.
Marketing.
Advertising.
Target marketing.
Young adults > Attitudes.
Young adults > Conduct of life.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Item Description:Includes index.
Physical Description:1 online resource (321 pages) : illustrations
ISBN:9781118982525 (e-book)

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