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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition/

अन्य संस्करण दिखाएं (1)

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines,...

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में बचाया:
मुख्य लेखकों: Keller, Kevin Lane (लेखक), Swaminathan, Vanitha (लेखक)
स्वरूप: इलेक्ट्रोनिक पुस्तक
प्रकाशित: Harlow : Pearson International Content, 2019.
संस्करण:Fifth edition
विषय:
Business & Economics/Marketing/General
ऑनलाइन पहुंच:https://resolver.vitalsource.com/9781292314990
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समान संसाधन: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition/

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