Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition/
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines,...
שמור ב:
| Main Authors: | , |
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| פורמט: | אלקטרוני ספר |
| יצא לאור: |
Harlow :
Pearson International Content,
2019.
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| מהדורה: | Fifth edition |
| נושאים: | |
| גישה מקוונת: | https://resolver.vitalsource.com/9781292314990 |
| תגים: |
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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