Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition/

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines,...

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Bibliographic Details

Main Authors:	Keller, Kevin Lane (Author), Swaminathan, Vanitha (Author)
Format:	Electronic Book
Published:	Harlow : Pearson International Content, 2019.
Edition:	Fifth edition
Subjects:	Business & Economics/Marketing/General
Online Access:	https://resolver.vitalsource.com/9781292314990
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