Cita APA (7th ed.)
Keller, K. L., & Swaminathan, V. (2019). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (Fifth edition.). Pearson International Content.
Cita Chicago (17th ed.)
Keller, Kevin Lane, i Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition. Fifth edition. Harlow: Pearson International Content, 2019.
Cita MLA (9th ed.)
Keller, Kevin Lane, i Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition. Fifth edition. Pearson International Content, 2019.
Atenció: Aquestes cites poden no estar 100% correctes.