Citiranje zadetka
APA citiranje
Keller, K. L., & Swaminathan, V. (2019). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (Fifth edition.). Pearson International Content.
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Chicago Style (17th ed.) Citation
Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition. Fifth edition. Harlow: Pearson International Content, 2019.
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MLA citiranje
Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition. Fifth edition. Pearson International Content, 2019.
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