Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition/
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines,...
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| Main Authors: | , |
|---|---|
| Format: | Electronic Book |
| Published: |
Harlow :
Pearson International Content,
2019.
|
| Edition: | Fifth edition |
| Subjects: | |
| Online Access: | https://resolver.vitalsource.com/9781292314990 |
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition/
Published 2019.
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