Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Kaituhi rangatōpū: | |
| Hōputu: | Tuhinga whakapae Tāhiko īPukapuka |
| Reo: | Ingarihi |
| I whakaputaina: |
Hamburg :
Diplomica Verlag,
2008.
|
| Ngā marau: | |
| Urunga tuihono: | An electronic book accessible through the World Wide Web; click to view |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
Ngā tūemi rite: Methods for assessing brand value
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