Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Thesis Electronic eBook |
| Language: | English |
| Published: |
Hamburg :
Diplomica Verlag,
2008.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Item Description: | Cover title. |
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| Physical Description: | v, 97 p. : col. ill. |
| Bibliography: | Includes bibliographical references. |