Encyclopaedia of brand equity management. Vol. III
-д хадгалсан:
| Байгууллагын зохиогч: | |
|---|---|
| Бусад зохиолчид: | |
| Формат: | Цахим Цахим ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Mumbai :
Himalaya Pub. House,
2009.
|
| Цуврал: | Encyclopaedia of brand equity management
|
| Нөхцлүүд: | |
| Онлайн хандалт: | An electronic book accessible through the World Wide Web; click to view |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
|
Ижил төстэй зүйлс: Encyclopaedia of brand equity management.
- Brands and branding
- The business of brands
- Connective branding building brand equity in a demanding world /
- Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
- Designing brand identity an essential guide for the whole branding team /
- Strategic brand management : building, measuring, and managing brand equity /