Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods /

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Bibliographic Details
Main Author: Hayes, Bob E., 1963- (Author)
Format: Electronic eBook
Language:English
Published: Milwaukee, Wisconsin : ASQ Quality Press, 2008.
Edition:Third edition.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:1 online resource (311 pages) : illustrations
Bibliography:Includes bibliographical references (pages 275-280) and index.
ISBN:9780873897433 (e-book)