Developing brands with qualitative market research
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Thousand Oaks, CA :
Sage,
2002.
|
| Series: | Qualitative market research ;
v. 5 |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Developing brands with qualitative market research
- Brands and branding
- The business of brands
- Brands laid bare using market research for evidence-based brand management /
- Designing brand identity an essential guide for the whole branding team /
- Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
- Connective branding building brand equity in a demanding world /