Developing brands with qualitative market research
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Thousand Oaks, CA :
Sage,
2002.
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| Series: | Qualitative market research ;
v. 5 |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Physical Description: | xvi, 140 p. |
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| Bibliography: | Includes bibliographical references (p. [131]-136) and index. |