Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches /
Gardado en:
| Autor Principal: | |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Heidelberg :
Physica-Verlag HD,
2010.
|
| Series: | Contributions to Management Science,
|
| Subjects: | |
| Acceso en liña: | http://dx.doi.org/10.1007/978-3-7908-2357-8 |
| Tags: |
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
Títulos similares: Reputation Transfer to Enter New B-to-B Markets
- Handbook of Marketing Decision Models
- B2B Brand Management
- Mass Customization An Exploration of European Characteristics /
- Branded Component Strategies Ingredient Branding in B2B Markets /
- Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting /
- Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories /