Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Heidelberg :
Physica-Verlag HD,
2010.
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| Series: | Contributions to Management Science,
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-7908-2357-8 |
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| Physical Description: | digital. |
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| ISBN: | 9783790823578 |
| ISSN: | 1431-1941 |
| DOI: | 10.1007/978-3-7908-2357-8 |