Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches /

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Bibliographic Details
Main Author:	Falkenreck, Christine
Corporate Author:	SpringerLink (Online service)
Format:	Electronic eBook
Language:	English
Published:	Heidelberg : Physica-Verlag HD, 2010.
Series:	Contributions to Management Science,
Subjects:	Economics. Marketing. Economics/Management Science. e-Commerce/e-business.
Online Access:	http://dx.doi.org/10.1007/978-3-7908-2357-8
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Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches / by Falkenreck, Christine

Published 2010

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Electronic eBook