Advertising and promotion : an integrated marketing communications perspective /
"Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other typ...
Guardado en:
| Autores principales: | , |
|---|---|
| Formato: | Electrónico eBook |
| Lenguaje: | inglés |
| Publicado: |
New York, NY :
McGraw Hill LLC,
2024
|
| Edición: | 13th ed |
| Materias: | |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares: Advertising and promotion :
- Advertising and promotion : an integrated marketing communications perpective /
- When ads work new proof that advertising triggers sales /
- Introduction to advertising and promotion : an integrated marketing communications perspective /
- Beyond advertising : creating value through all customer touchpoints /
- Underdog advertising proven principles to compete and win against the giants in any industry /
- Advertising : its role in modern marketing /