Advertising and promotion : an integrated marketing communications perspective /

"Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other typ...

Бүрэн тодорхойлолт

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид: Belch, George E. (George Edward), 1951- (Зохиогч), Belch, Michael A. (Зохиогч)
Формат: Цахим Цахим ном
Хэл сонгох:англи
Хэвлэсэн: New York, NY : McGraw Hill LLC, 2024
Хэвлэл:13th ed
Нөхцлүүд:
Шошгууд: Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!

Ижил төстэй зүйлс: Advertising and promotion :