Advertising and promotion : an integrated marketing communications perspective /

"Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other typ...

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Bibliographische Detailangaben
Hauptverfasser: Belch, George E. (George Edward), 1951- (Verfasst von), Belch, Michael A. (Verfasst von)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: New York, NY : McGraw Hill LLC, 2024
Ausgabe:13th ed
Schlagworte:
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