Beyond advertising : creating value through all customer touchpoints /

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Bibliografiske detaljer
Main Authors:	Wind, Yoram (Author), Hays, Catharine, 1958- (Author)
Format:	Electronisk eBog
Sprog:	engelsk
Udgivet:	Hoboken, New Jersey : Wiley, 2016.
Fag:	Advertising. Communication in marketing. Customer relations. Electronic books.
Online adgang:	An electronic book accessible through the World Wide Web; click to view
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