Advertising and promotion : an integrated marketing communications perspective /

"Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other typ...

Täydet tiedot

Bibliografiset tiedot

Päätekijät:	Belch, George E. (George Edward), 1951- (Tekijä), Belch, Michael A. (Tekijä)
Aineistotyyppi:	Elektroninen E-kirja
Kieli:	englanti
Julkaistu:	New York, NY : McGraw Hill LLC, 2024
Painos:	13th ed
Aiheet:	Advertising. Sales promotion. Communication in marketing.
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