Advertising and promotion : an integrated marketing communications perspective /

"Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other typ...

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Bibliografiske detaljer

Main Authors:	Belch, George E. (George Edward), 1951- (Author), Belch, Michael A. (Author)
Format:	Electronisk eBog
Sprog:	engelsk
Udgivet:	New York, NY : McGraw Hill LLC, 2024
Udgivelse:	13th ed
Fag:	Advertising. Sales promotion. Communication in marketing.
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