Advertising and promotion : an integrated marketing communications perspective /

"Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other typ...

पूर्ण विवरण

ग्रंथसूची विवरण

मुख्य लेखकों:	Belch, George E. (George Edward), 1951- (लेखक), Belch, Michael A. (लेखक)
स्वरूप:	इलेक्ट्रोनिक ई-पुस्तक
भाषा:	अंग्रेज़ी
प्रकाशित:	New York, NY : McGraw Hill LLC, 2024
संस्करण:	13th ed
विषय:	Advertising. Sales promotion. Communication in marketing.
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!