Belch, G. E., & Belch, M. A. (2024). Advertising and promotion: An integrated marketing communications perspective (13th ed.). McGraw Hill LLC.
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Chicago Style (17th ed.) Citation
Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 13th ed. New York, NY: McGraw Hill LLC, 2024.
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MLA (9th ed.) Citation
Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 13th ed. McGraw Hill LLC, 2024.
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Warning: These citations may not always be 100% accurate.