Advertising and promotion : an integrated marketing communications perspective /

"Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other typ...

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Váldodahkkit:	Belch, George E. (George Edward), 1951- (Dahkki), Belch, Michael A. (Dahkki)
Materiálatiipa:	Elektrovnnalaš E-girji
Giella:	eaŋgalasgiella
Almmustuhtton:	New York, NY : McGraw Hill LLC, 2024
Preanttus:	13th ed
Fáttát:	Advertising. Sales promotion. Communication in marketing.
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!