Advertising and promotion : an integrated marketing communications perspective /

"Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other typ...

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Detalhes bibliográficos

Main Authors:	Belch, George E. (George Edward), 1951- (Author), Belch, Michael A. (Author)
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	New York, NY : McGraw Hill LLC, 2024
Edição:	13th ed
Assuntos:	Advertising. Sales promotion. Communication in marketing.
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