Beyond advertising : creating value through all customer touchpoints /

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Bibliographic Details
Main Authors:	Wind, Yoram (Author), Hays, Catharine, 1958- (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2016.
Subjects:	Advertising. Communication in marketing. Customer relations. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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020			\|z 9781119170457
020			\|a 9781119074205 (e-book)
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050		4	\|a HF5823 \|b .W546 2015eb
082	0	4	\|a 659.1 \|2 23
100	1		\|a Wind, Yoram, \|e author.
245	1	0	\|a Beyond advertising : \|b creating value through all customer touchpoints / \|c Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network.
264		1	\|a Hoboken, New Jersey : \|b Wiley, \|c 2016.
264		4	\|c �2016
300			\|a 1 online resource (288 pages) : \|b illustrations, graphs
336			\|a text \|2 rdacontent
337			\|a computer \|2 rdamedia
338			\|a online resource \|2 rdacarrier
504			\|a Includes bibliographical references and index.
588			\|a Description based on online resource; title from PDF title page (ebrary, viewed April 19, 2016).
590			\|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650		0	\|a Advertising.
650		0	\|a Communication in marketing.
650		0	\|a Customer relations.
655		4	\|a Electronic books.
700	1		\|a Hays, Catharine, \|d 1958- \|e author.
776	0	8	\|i Print version: \|a Wind, Yoram. \|t Beyond advertising : creating value through all customer touchpoints. \|d Hoboken, New Jersey : Wiley, c2016 \|h xxiv, 26 pages \|z 9781119170457
797	2		\|a ProQuest (Firm)
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=11202661 \|z An electronic book accessible through the World Wide Web; click to view
999			\|c 194837 \|d 194837