Beyond advertising : creating value through all customer touchpoints /
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
2016.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 007 | cr cn||||||||| | ||
| 008 | 160419t20162016njua ob 001 0 eng d | ||
| 020 | |z 9781119170457 | ||
| 020 | |a 9781119074205 (e-book) | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5823 |b .W546 2015eb | |
| 082 | 0 | 4 | |a 659.1 |2 23 |
| 100 | 1 | |a Wind, Yoram, |e author. | |
| 245 | 1 | 0 | |a Beyond advertising : |b creating value through all customer touchpoints / |c Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network. |
| 264 | 1 | |a Hoboken, New Jersey : |b Wiley, |c 2016. | |
| 264 | 4 | |c �2016 | |
| 300 | |a 1 online resource (288 pages) : |b illustrations, graphs | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on online resource; title from PDF title page (ebrary, viewed April 19, 2016). | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Customer relations. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Hays, Catharine, |d 1958- |e author. | |
| 776 | 0 | 8 | |i Print version: |a Wind, Yoram. |t Beyond advertising : creating value through all customer touchpoints. |d Hoboken, New Jersey : Wiley, c2016 |h xxiv, 26 pages |z 9781119170457 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=11202661 |z An electronic book accessible through the World Wide Web; click to view |
| 999 | |c 194837 |d 194837 | ||