Advertising and promotion : an integrated marketing communications perspective /

"Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other typ...

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Autors principals:	Belch, George E. (George Edward), 1951- (Autor), Belch, Michael A. (Autor)
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	New York, NY : McGraw Hill LLC, 2024
Edició:	13th ed
Matèries:	Advertising. Sales promotion. Communication in marketing.
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