Advertising and promotion : an integrated marketing communications perspective /

"Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other typ...

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Bibliografische gegevens
Hoofdauteurs: Belch, George E. (George Edward), 1951- (Auteur), Belch, Michael A. (Auteur)
Formaat: Elektronisch E-boek
Taal:Engels
Gepubliceerd in: New York, NY : McGraw Hill LLC, 2024
Editie:13th ed
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Advertising and promotion : an integrated marketing communications perspective / door Belch, George E. (George Edward), 1951-, Belch, Michael A.

Gepubliceerd in 2024
Elektronisch E-boek